Clearance Sale Finale! Buy 1 & Get any 2 Free. Choose any 3 products and pay for 1. Applicable on all products. Use code INBUY1GET2

About us

Our Mission

To provide solutions that inspire people to make choices for a greener world..

Our Studio

We aspire to give the most economic, comfortable and easy to use solutions which are healthy and sustainable. We are delighted to source all the raw material from India and employ local women to make our products. All our products are designed by the founder Priya Tolanavar, who is an Architect. They are hand-made by local women and sent directly from the studio in Hubballi, Karnataka. We are happy to make our contribution to the Swachh Bharat movement and proud that we are also a part of Make in India.

How it all started

When you have a baby of your own, your life changes dramatically: you look for everything natural and organic. I made a conscious choice to use reusable cloth diapers. It made my life easy, kept my son healthy and the environment free of the filth.

Employing my critical design instincts, I came up with a new design of cloth diaper for my son. Excited by the the ease of use, I started sharing the new diaper design among my friends, who had newly become parents. Encouraged by all the positive feedback, we set up a design studio other than my Architectural practice, to come up with different types of cloth diaper products; Pockets, All-in-ones, Covers & The Fitted.

And so was born our brand Innate.

It’s been a long and exciting journey for us. We would love to hear your insights on any of our platforms.